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Why It’s Crazy NOT to Buy Diamonds Online

Why It’s Crazy NOT to Buy Diamonds Online

People buy diamonds for a lot of reasons – as an investment, to signify eternal love for engagements and weddings, as a luxury status symbol, or simply a dazzling fashion statement. And just like everything else in the modern world, diamonds can be bought online.

Beautiful diamonds. AMAZING diamonds. Diamonds that will cause people to stop you on the street and ask where you got them…


Not at all. You’ll also find that friends will marvel at how savvy you are once you share a few “online diamond buying” tidbits with them (should you choose to do so, that is). Because the advantages of buying diamond jewellery online far outweigh buying at your local shop. Here’s why:


Not much else matters if you can’t find the diamond ring or other diamond jewellery YOU want. That’s where buying online gives you so much more than any shop ever could:

  • Hundreds of styles – Brick and mortar shops can only carry so many options to show you. But there are up to 650 diamond characteristic combinations for each of the 500 designs on the Shining Diamonds website, so you’re sure to find something you love (for the right price, too).
  • Bespoke jewellery – Each design offered can be customised with your favourite diamond cut, carat size, and choice of metal, and we can also design a bespoke style that is uniquely yours.
  • Always in stock – All our diamond jewellery is made to order, so you never have to limit yourself to what is in stock, as you would at your local jeweller.
  • Preview at home – But you want try on a ring you like and see how it looks on your hand before buying? Well, our free sample service let’s you do just that! And we send up to three loose (faux) stones in your choice of carat sizes, so you can see which looks best with your ring!

And nothing beats being able to shop from the comfort of your own home – especially when you can sample items just as you would at a physical location, and without the drive.

Even better? It’s a risk-free purchase. Don’t love your diamond ring when it arrives? We have a 30-day return policy just for those (rare) occasions.


Of course, diamonds are legacy purchases – and you’ll either keep them as investments or pass along as family heirlooms. That’s why we include a certificate for your diamond jewellery – just like you’d find at any shop – which you can choose to receive from Shining Diamonds, or from an independent lab for an extra fee – so the worth of your diamonds is never questioned.



But the price you purchase them for? That will be our little secret. Because, without the overhead of rent, display cases, and staff at a physical shop, online diamond retailers can afford to offer the most gorgeous diamond ringsdiamond stud earrings, and otherdiamond jewellery at prices the brick and mortar shops just simply cannot.

And why would you pay extra when you don’t have to?

We offer beautiful animated images, all the information and certifications you could ask for, and a site you’ll lose yourself in for hours as you sip wine in the comfort of your own home – even in your pyjamas! No town centre shop would let you do that.

Add to everything above the hassle of getting out to a shop in traffic, the price of petrol, and the need to visit several locations for the same variety, and you can see that buying diamonds online is the most practical thing you can do. You’re welcome!

What questions do you have about buying diamonds online? Ask us – we’re happy to answer!

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