About Us
Shining Diamonds was started with the aim to combine the magic of skilled British craftsmanship with our access to the world’s finest polished diamond manufacturers.
This is brought to the customers at an amazing value by skipping high street costs.
OUR STORES
Based at the heart of London’s jewellery quarter, our team at Shining Diamonds are proud to have a flagship diamond jewellery store in the prestigious Hatton Garden.
10a, Hatton Garden, London, EC1N 8AH
Book an Appointment 
02074047305
+447784827507 
About the Store Premium diamond jewellery paired with a luxury shopping experience, visit our UK showrooms or shop online to view our vast collection of ready-to-ship diamond jewellery.
Premium diamond jewellery based in popular jewellery quarter, Birmingham. Visit our store to view our vast collection of ready-to-ship and custom made diamond jewellery.
Shining Diamonds is a family run business with four generations of experience in the jewellery industry and over twenty years of international jewellery manufacturing heritage. Our in-house designers at Shining Diamonds are constantly adding to the extensive jewellery range. Using the latest innovations and technology to produce fully customisable jewellery pieces tailored to your price and preferences. Our website includes 360 product views and lifestyle hand images allowing our customers to shop and customise with confidence from home.
Our aim is simple: Combine our access to 90% of the market’s polished diamonds with the finest British craftsmanship, providing an affordable, high quality product compared with the same high street designs and prices.
Our flagship store is based in the iconic London, Hatton Garden deep in the area of jewellery heritage and manufacturing. We have expanded with stores in the historic Birmingham Jewellery Quarter and Brighton Lanes bringing our 5-star customer service to more locations around the U.K.
At Shining Diamonds, we are committed to eradicating conflict diamonds from the trade. Our diamonds comes from most reputable suppliers who strictly adhere and enforce the standards established by the Kimberley Process. We guarantee that all diamonds used our jewellery are conflict-free and are certified with worldwide recognised diamond grading laboratories including GIA and IGI.
We stumbled across Shining Diamonds on a weekend down in Brighton and so glad that we did. Esther, Lydia and the team were wonderful - so helpful and i
Anonymous
Fantastic se...
Harry B
I had a fantastic experience with Shining Diamonds when looking for the perfect engagement ring ...
Engagement R...
Anne
Massive thank you to Eleanor and all the team at shining diamonds, they made the most beautiful ...
Excellent cu...
Consumer
Excellent customer service and arrived as promised on time, will definitely recommend, outstand ...
Custom Engag...
Kieran JW
I can’t thank Tara enough for the incredible help she provided throughout the process of crea ...
We went in t...
Cara
We went in to discuss getting a custom engagement ring made and Tara understood exactly what I ...
There aren't...
Louise Worgan
There aren't enough words to praise how amazing Shining Diamonds, particularly Eleanor, were in ...
Charlie’s ...
Luke Steadman
Charlie’s customer service was fantastic, he made the whole process so simple and gave great ...
Knowledge & ...
Marc Hanlon
With limited knowledge and experience in this area, I was grateful for Tara’s expert guidance ...
Engagement r...
Paul Newberry
We went to London only looking at styles of rings to get an idea, Clarice, the manager was outs ...
We had a ver...
Fred Thorne
We had a very good experience at this store. Joby was very helpful and patient with us. We will ...
Engagement R...
Lee C
Had a beautiful engagement ring made for me with the help of Charlie.
Charlie was very informat ...
Charlie was ...
Jamie Newton
Charlie was really helpful and thoughtful throughout the process of designing and purchasing of ...
Fantastic se...
Hellen Sutton-Larkins
Fantastic service Eleanor was amazing with us from start to finish and i couldn’t be happier ...
Thank You El...
Menzies Norwich
This is our third purchase from Shining Diamond, and Eleanor’s help has been phenomenal. Clea ...
Straightforw...
Stephen
Joby was very knowledgeable, but not at all pushy. Bought some diamond earrings for my wife. Wi ...
Beautiful di...
Lesley
My husband bought me a beautiful diamond eternity ring from Shining Diamonds. Clarise helped m ...
Clarice is a...
Jordan
Clarice is amazing!! She has dealt with our engagement rings, wedding bands and eternity ring!! ...
Outstanding ...
Ignacio V
We had an amazing experience at Shining Diamonds, and a big part of that was thanks to Eleanor. ...
Our Advantages
- 1000s of satisfied customers. Read our independent reviews on Trustpilot
- 30 days hassle-free full-refund returns policy. A complete risk-free purchase.. Read our full returns policy.
- Made in Britain with unmatched quality. Hallmarked by the London or Birmingham Assay Office.
- All our diamonds are certified either by GIA or IGI lab, or by a GIA qualified Gemologist as Shining Diamonds certificate. Get the diamond quality you are paying for.
- Paying by card? You have the power by law to raise a chargeback and get your money back in case of issues or non-delivery of a product. Read the Which guide to chargeback
- We are a member of The National Association of Jewellers
- We are a registered company in the UK. Company registration no. 7901546. VAT registration no. 127702720
Conflict free diamonds and Fairtrade gold
At Shining Diamonds, we are committed to eradicating conflict diamonds from the trade. Our diamonds comes from most reputable suppliers who strictly adhere and enforce the standards established by the kimberley process. We guarantee with 100% confidence that diamonds used in all of our jewellery are conflict-free.
We also offer and actively promote Fairtrade Gold for each of our diamond ring which ensures the gold miners get a fair pay and value for their time & efforts. If you are considering buying from us, kindly consider FairTrade Gold option. It costs a little more but that little can make a huge difference across the globe.
Our dedication to quality and the consistent output of only the finest diamond jewellery comes from our investment in our workshop in Hatton Garden, London and employing the finest British craftsmen. Our product quality is the foundation in all we do, that's why we are the only retailer offering 1 year warranty on all our products.
At Shining Diamonds, we focus on delivering customer service that is exceptional and best in the industry. All of our gemmologists and designers are certified by independent bodies and can advise you on creating a perfect piece of jewellery that will reflect your story, personality, values and cherish for generations to come.
As part of our mission of uplifting the most vulnerable out of poverty, we work in partnership with not-for-profit organisations that educate children from slums & empower women to work & earn. We also actively promote awareness about conflict diamonds, fairtrade gold and environmental concerns of our industry.
