About Us
Shining Diamonds was started with the aim to combine the magic of skilled British craftsmanship with our access to the world’s finest polished diamond manufacturers.
This is brought to the customers at an amazing value by skipping high street costs.
OUR STORES
Based at the heart of London’s jewellery quarter, our team at Shining Diamonds are proud to have a flagship diamond jewellery store in the prestigious Hatton Garden.
Premium diamond jewellery based in popular jewellery quarter, Birmingham. Visit our store to view our vast collection of ready-to-ship and custom made diamond jewellery.
Premium diamond jewellery paired with a luxury shopping experience, visit our UK showrooms or shop online to view our vast collection of ready-to-ship diamond jewellery.
Shining Diamonds is a family run business with four generations of experience in the jewellery industry and over twenty years of international jewellery manufacturing heritage. Our in-house designers at Shining Diamonds are constantly adding to the extensive jewellery range. Using the latest innovations and technology to produce fully customisable jewellery pieces tailored to your price and preferences. Our website includes 360 product views and lifestyle hand images allowing our customers to shop and customise with confidence from home.
Our aim is simple: Combine our access to 90% of the market’s polished diamonds with the finest British craftsmanship, providing an affordable, high quality product compared with the same high street designs and prices.
Our flagship store is based in the iconic London, Hatton Garden deep in the area of jewellery heritage and manufacturing. We have expanded with stores in the historic Birmingham Jewellery Quarter and Brighton Lanes bringing our 5-star customer service to more locations around the U.K.
At Shining Diamonds, we are committed to eradicating conflict diamonds from the trade. Our diamonds comes from most reputable suppliers who strictly adhere and enforce the standards established by the Kimberley Process. We guarantee that all diamonds used our jewellery are conflict-free and are certified with worldwide recognised diamond grading laboratories including GIA and IGI.
I’ve always had a great experience here, the service and jewellery quality is brilliant, out of all the shops I’ve been to in Hatton Gardens this o
Kamal
Highly recom...
John Devaney
Everything from the business model to the personal service is reassuring and welcoming. There w ...
I was blown ...
customer
I was blown away by my experience at Shining Diamonds. I've never been to a jeweller's and was ...
5 star servi...
Joshua Guerrero
Joby from the Brighton store was incredibly helpful in picking and designing my engagement ring ...
Wonderful St...
Ismail Hamid
Had a wonderful experience designing an engagement ring, the staff were soo welcoming, friendly ...
Absolutely f...
Kenny Markham
Absolutely fantastic service from start to finish. I visited several stores in Hatton Gardens w ...
Clarice help...
Harrison
Clarice was excellent in facilitating my purchase of an engagement ring. Hatton Garden is an ex ...
A fantastic ...
Mr Alexander Severne
Of all the stores in Hatton Garden, Shining Diamonds was absolutely the best choice for my enga ...
Shining Diam...
Jack Howard
Tara provided excellent advice and was extremely helpful, making the process smooth and stress ...
50th ring - ...
Gem
Clarice made the whole experience for me - fun and thoughtful - loved working with her on my ve ...
An outstandi...
Ram Raman
From all the jewellery stores in Hatton Gardens, Shining Diamonds stands out as an absolutely o ...
The shop off...
Dawn Davidson
The shop was so unassuming compared to the other shops in the Lanes, but what they offered was ...
Excellent se...
Emily
We have used Shining Diamonds for three family engagement rings to date as well as other items ...
Fantastic fi...
Esther Lloyd
After walking relentlessly round every shop in the Jewellery Quarter, Birmingham, I finally cam ...
Felt very co...
Colston lee
Felt very confident buying from Shining Diamonds. Friendly, knowledgeable and relaxed. A beauti ...
I had a very...
Lee
I had a very friendly helpful service whilst choosing my engagement ring. The ring was perfect ...
Charlie was ...
chazz birkinshaw
Charlie was fantastic. Gave me expert advise from start to finish. Took my thoughts, worries an ...
Our Advantages
- 1000s of satisfied customers. Read our independent reviews on Trustpilot
- 30 days hassle-free full-refund returns policy. A complete risk-free purchase.. Read our full returns policy.
- Made in Britain with unmatched quality. Hallmarked by the London or Birmingham Assay Office.
- All our diamonds are certified either by GIA or IGI lab, or by a GIA qualified Gemologist as Shining Diamonds certificate. Get the diamond quality you are paying for.
- Paying by card? You have the power by law to raise a chargeback and get your money back in case of issues or non-delivery of a product. Read the Which guide to chargeback
- We are a member of The National Association of Jewellers
- We are a registered company in the UK. Company registration no. 7901546. VAT registration no. 127702720
Conflict free diamonds and Fairtrade gold

At Shining Diamonds, we are committed to eradicating conflict diamonds from the trade. Our diamonds comes from most reputable suppliers who strictly adhere and enforce the standards established by the kimberley process. We guarantee with 100% confidence that diamonds used in all of our jewellery are conflict-free.
We also offer and actively promote Fairtrade Gold for each of our diamond ring which ensures the gold miners get a fair pay and value for their time & efforts. If you are considering buying from us, kindly consider FairTrade Gold option. It costs a little more but that little can make a huge difference across the globe.

Our dedication to quality and the consistent output of only the finest diamond jewellery comes from our investment in our workshop in Hatton Garden, London and employing the finest British craftsmen. Our product quality is the foundation in all we do, that's why we are the only retailer offering 1 year warranty on all our products.

At Shining Diamonds, we focus on delivering customer service that is exceptional and best in the industry. All of our gemmologists and designers are certified by independent bodies and can advise you on creating a perfect piece of jewellery that will reflect your story, personality, values and cherish for generations to come.

As part of our mission of uplifting the most vulnerable out of poverty, we work in partnership with not-for-profit organisations that educate children from slums & empower women to work & earn. We also actively promote awareness about conflict diamonds, fairtrade gold and environmental concerns of our industry.