About Us

History

• 

  April 2016

  Website Revamp

  We associated ourselves with a blue brand colour and launched an improved website design. We've introduced lifestyle imagery, improvised our product page & added a blue sapphire brand mark for our exclusive products.
• 

  Nov 2015

  Showroom Launch

  A milestone move: After a successful business trading online we decided that our customers required the additional comfort of viewing our products in their hands and interacting with us personally. We moved into Hatton Garden and built an exclusive luxurious showroom where customers can view products, design something special or just have a chat with us before ordering.
• 

  Oct 2015

  MIB Accrediation

  From the start of our manufacturing process we knew that bringing out the magic of British craftsmanship to our customers was the key to success. We were always passionate about it and we certified our dedication to local British workers by getting accredited by the Made in Britain organisation.
• 

  July 2013

  Website Revamp
  360 Product Videos

  Leaping forward in the technology curve we built a new website along with interactive product videos. These videos gives our customers the real feel and every little detail of our superior product designs. Our customers enjoy spinning and analysing our videos to see whether the diamond ring is fit for their partner or not.
• 

  Nov 2008

  Business Goes Online

  After manufacturing jewellery for over 15 years for the wholesale industry we knew it was the right time to sell directly to customers. But the only way we would offer savings to the customers was by keeping our overheards low and going online. After much thought we named our brand Shining Diamonds and launched our website!
• 

  Feb 2001

  Mumbai Sourcing Department

  We knew that getting diamonds straight from the hub was key to our pricing. We set up a dedicated procurement office in the middle of the diamond market, giving us straight access to 90% of world's polished diamonds. This not only helped the pricing but also availability as we could have any type of diamond in any type of quality.
• 

  Jan 1993

  Jewellery Manufacturing

  After spending decades in the banking industry handling customer's valuables and jewellery, we sensed an opportunity in the growing demand for diamond jewellery. Customers trusted with their jewellery for borrowing money so we knew that selling in the market would not be difficult. We gathered the best craftsmen we could and invested our heart and money into a workshop.
• 

  1935

  The Jain Family Starts Moneylending

  Jains are known to be peace loving and non-violent set of people. Building on the reputation of trustworthy people, the local community entrusted the Jain family with their jewellery for taking out loan, and also kept their money due to the lack of secure banks and other institutions.