About Us

Best Value
Best Designs
Latest Technology

Our Story

Our London Story

Shining Diamonds is a family run business with close to 70 years & 4 generations of experience in handling jewellery. This has given us over 20 years of international experience manufacturing and selling diamond engagement rings and diamond jewellery.

Our motto is simple: Combine our access to 90% of world's polished diamonds with our access to the finest traditional British craftsmanship, providing an unbeatable quality product to customers at a fair price by being online instead of on the high street.

Slowly and steadily we have moved from manufacturing and selling rings to manufacturing earrings, pendants, bracelets and now completely bespoke designs. We bring the power of the latest technology to our business by keeping our in-house designers updated with the latest design softwares and keeping our website updated with the latest innovation in web technologies - 360 product videos, hand images, continuous user experience development and many more intricate details are embedded into the core of our website development, giving customers a joyful experience.

Shining Diamonds was started with the aim to combine the magic of skilled British craftsmanship with our access to the world's finest polished diamond manufacturers. This needed to be brought to the customers at an amazing value by skipping high street costs.

We are based in the iconic Hatton Garden of London, sitting amongst more than 100 other jewellers and precious stone merchants. This puts us in a unique position to procure any kind of source material related to jewellery in the shortest time. If a customer comes to us and wants to view a diamond we don't have in stock, we can procure it within 10 mins thanks to our central location.

Being a proud member of the Made in Britain campaign, all our jewellery is designed and created at our workshop in London. We are obsessed about quality and customer service. If any email is not answered within 4 working hours, we ensure the whip comes out on the customer care team!

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  • Shining Diamonds Design v3.0

    April 2016

    Website Revamp

    We associated ourselves with a blue brand colour and launched an improved website design. We've introduced lifestyle imagery, improvised our product page & added a blue sapphire brand mark for our exclusive products.
  • Jewellery Showroom

    Nov 2015

    Showroom Launch

    A milestone move: After a successful business trading online we decided that our customers required the additional comfort of viewing our products in their hands and interacting with us personally. We moved into Hatton Garden and built an exclusive luxurious showroom where customers can view products, design something special or just have a chat with us before ordering.
  • Made In Britain Logo

    Oct 2015

    MIB Accrediation

    From the start of our manufacturing process we knew that bringing out the magic of British craftsmanship to our customers was the key to success. We were always passionate about it and we certified our dedication to local British workers by getting accredited by the Made in Britain organisation.
  • Shining Diamonds Design v2.0

    July 2013

    Website Revamp
    360 Product Videos

    Leaping forward in the technology curve we built a new website along with interactive product videos. These videos gives our customers the real feel and every little detail of our superior product designs. Our customers enjoy spinning and analysing our videos to see whether the diamond ring is fit for their partner or not.
  • Shining Diamonds Design v1.0

    Nov 2008

    Business Goes Online

    After manufacturing jewellery for over 15 years for the wholesale industry we knew it was the right time to sell directly to customers. But the only way we would offer savings to the customers was by keeping our overheards low and going online. After much thought we named our brand Shining Diamonds and launched our website!
  • Diamonds Procurement Office

    Feb 2001

    Mumbai Sourcing Department

    We knew that getting diamonds straight from the hub was key to our pricing. We set up a dedicated procurement office in the middle of the diamond market, giving us straight access to 90% of world's polished diamonds. This not only helped the pricing but also availability as we could have any type of diamond in any type of quality.
  • Manufaturing Jewellery

    Jan 1993

    Jewellery Manufacturing

    After spending decades in the banking industry handling customer's valuables and jewellery, we sensed an opportunity in the growing demand for diamond jewellery. Customers trusted with their jewellery for borrowing money so we knew that selling in the market would not be difficult. We gathered the best craftsmen we could and invested our heart and money into a workshop.
  • Historical City


    The Jain Family Starts Moneylending

    Jains are known to be peace loving and non-violent set of people. Building on the reputation of trustworthy people, the local community entrusted the Jain family with their jewellery for taking out loan, and also kept their money due to the lack of secure banks and other institutions.


Our quality

Our dedication to quality and the consistent output of only the finest diamond jewellery comes from our investment in our workshop in Hatton Garden, London and employing the finest British craftsmen. Our product quality is the foundation in all we do, that's why we are the only retailer offering 1 year warranty on all our products.

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Our Service

At Shining Diamonds, we focus on delivering customer service that is exceptional and best in the industry. All of our gemmologists and designers are certified by independent bodies and can advise you on creating a perfect piece of jewellery that will reflect your story, personality, values and cherish for generations to come.

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Mumbai slums
Giving Back

As part of our mission of uplifting the most vulnerable out of poverty, we work in partnership with not-for-profit organisations that educate children from slums & empower women to work & earn. We also actively promote awareness about conflict diamonds, fairtrade gold and environmental concerns of our industry.

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Ratings & Reviews ...
  • Mr Gerard McDermott
    ★ ★ ★ ★ ★
    21 Aug 2019
    After purchasing a pair of screwback diamond earrings for my daughters graduation which broke immediately. I contacted shining diamonds everything went swimmingly and Gorgeous earrings now adorn her ears. My only regret. I didn’t use them in the first instance. Thank you so much
  • Wayne Dredge
    ★ ★ ★ ★ ★
    21 Aug 2019
    They couldn't have made things easier or a more enjoyable experience. Dov was patient, knowledgable and honest. Could not recommend highly enough.
  • Sam Dowsett
    ★ ★ ★ ★ ★
    20 Aug 2019
    Great professional service aimed at getting me the best product in my price range. I loved the piece when I picked it up and my partner was even more delighted when I gave it to her.
  • Lisa Wood
    ★ ★ ★ ★ ★
    16 Aug 2019
    Excellent service very happy help and nothing was too much trouble and both the guys in the shop were very friendly. I would recommend Shining Diamonds to anyone that is looking for a quality piece of jewelry at a very competitive price, thanks guys. Lisa
  • Keane donnelly
    ★ ★ ★ ★ ★
    16 Aug 2019
    The ring is amazing. They are very helpful and managed to get it to me before I went on holiday to propose. All good, would definitely use again.
OUr Advantage ...
  • 1000s of satisfied customers. Read our independent reviews on Trustpilot »
  • 30 days hassle-free full-refund returns policy. A complete risk-free purchase. Read our full returns policy »
  • Made in Britain with unmatched quality. Hallmarked by the London or Birmingham Assay Office.
  • All our diamonds are certified either by GIA or IGI lab, or by a GIA qualified Gemologist as Shining Diamonds certificate. Get the diamond quality you are paying for.
  • Paying by card? You have the power by law to raise a chargeback and get your money back in case of issues or non-delivery of a product. Read the Which guide to chargeback »
  • We are a member of The National Association of Jewellers »
  • We are a registered company in the UK. Company registration no. 7901546. VAT registration no. 127702720


Our shop in Hatton Garden, London is an elegant and serene environment to privately view our collection. Our jewellery specialist will offer everything from technical expertise to full custom design. Our ultimate goal is to provide you with the guidance and information you need to find the perfect jewellery.

Our sourcing office in Mumbai is centrally located in the diamond district, giving us access to 90% of world's diamonds. A GIA-qualified gemmologist inspects every single diamond that is used in our jewellery. Did we also say that it is sea-facing, giving our employees unprecedented views of the Arabian Sea?