About Us
Shining Diamonds was started with the aim to combine the magic of skilled British craftsmanship with our access to the world’s finest polished diamond manufacturers.
This is brought to the customers at an amazing value by skipping high street costs.
OUR STORES
Based at the heart of London’s jewellery quarter, our team at Shining Diamonds are proud to have a flagship diamond jewellery store in the prestigious Hatton Garden.
10a, Hatton Garden, London, EC1N 8AH
Book an Appointment 
02074047305
+447784827507 
About the Store Premium diamond jewellery paired with a luxury shopping experience, visit our UK showrooms or shop online to view our vast collection of ready-to-ship diamond jewellery.
Premium diamond jewellery based in popular jewellery quarter, Birmingham. Visit our store to view our vast collection of ready-to-ship and custom made diamond jewellery.
Shining Diamonds is a family run business with four generations of experience in the jewellery industry and over twenty years of international jewellery manufacturing heritage. Our in-house designers at Shining Diamonds are constantly adding to the extensive jewellery range. Using the latest innovations and technology to produce fully customisable jewellery pieces tailored to your price and preferences. Our website includes 360 product views and lifestyle hand images allowing our customers to shop and customise with confidence from home.
Our aim is simple: Combine our access to 90% of the market’s polished diamonds with the finest British craftsmanship, providing an affordable, high quality product compared with the same high street designs and prices.
Our flagship store is based in the iconic London, Hatton Garden deep in the area of jewellery heritage and manufacturing. We have expanded with stores in the historic Birmingham Jewellery Quarter and Brighton Lanes bringing our 5-star customer service to more locations around the U.K.
At Shining Diamonds, we are committed to eradicating conflict diamonds from the trade. Our diamonds comes from most reputable suppliers who strictly adhere and enforce the standards established by the Kimberley Process. We guarantee that all diamonds used our jewellery are conflict-free and are certified with worldwide recognised diamond grading laboratories including GIA and IGI.
My husband bought me a beautiful diamond eternity ring from Shining Diamonds. Clarise helped me choose the perfect ring. She was attentive and very k
Lesley
Clarice is a...
Jordan
Clarice is amazing!! She has dealt with our engagement rings, wedding bands and eternity ring!! ...
Outstanding ...
Ignacio V
We had an amazing experience at Shining Diamonds, and a big part of that was thanks to Eleanor. ...
By far the b...
Arnold
By far the best experience with this company from the start to the end they have been spectacul ...
Shining Diam...
Meg L
My brother had his engagement ring made at Shining Diamonds, and I have literally been crying h ...
Absolutely f...
Davidson Walton
Absolutely first class service!
Being something of a novice when it comes to diamond purchases ...
My Wife and ...
LEE ATTEWELL
My Wife and I popped in this morning and was greeted by Charlie, although we didn’t have an a ...
Great Suppor...
Rob
My initial meeting with Eleanor taught me a huge amount about what i was looking for, and Elano ...
Perfect enga...
James
Got the perfect engagement ring from shining diamonds, thanks to Joby for helping us choose a r ...
Solitaire en...
Lewis
I was delighted with the service at Shining Diamonds.
Lisa was friendly and informative when I ...
Amazing guid...
Bradley Turner
I walked into Shining Diamonds with no idea about diamonds or rings, but Clarice was able to gu ...
Process was ...
ghhh
Process was delightful. Found the perfect engagement ring. Thank you to Lisa for the wonderful ...
Amazing cust...
Aravinth Govindaraj
Lisa was really helpful when it came to choosing the right engagement ring. I wasn’t sure abo ...
Lisa was gre...
Ben
Lisa was great. Patient and helpful throughout the process. Made sure my ring was ready in a sh ...
Eleanor help...
Harry
Eleanor helped pick the perfect ring. The engineers done a great job setting the diamond, and w ...
Great servic...
Luke
Eleanor Was amazing from Point of Sale to delivery for the Resizing! Gave Lower than expected p ...
Fabulous 60t...
Jeremy Tudgay
A long story but we ended up having to purchase my Wife's diamond pendant online.
We were natur ...
Excellent se...
Brandon Banana
Thank you for creating the most amazing, bespoke engagement ring. From start to finish Esther m ...
I purchased ...
James
I purchased my partners engagement ring here and the experience from start to finish was great. ...
Our Advantages
- 1000s of satisfied customers. Read our independent reviews on Trustpilot
- 30 days hassle-free full-refund returns policy. A complete risk-free purchase.. Read our full returns policy.
- Made in Britain with unmatched quality. Hallmarked by the London or Birmingham Assay Office.
- All our diamonds are certified either by GIA or IGI lab, or by a GIA qualified Gemologist as Shining Diamonds certificate. Get the diamond quality you are paying for.
- Paying by card? You have the power by law to raise a chargeback and get your money back in case of issues or non-delivery of a product. Read the Which guide to chargeback
- We are a member of The National Association of Jewellers
- We are a registered company in the UK. Company registration no. 7901546. VAT registration no. 127702720
Conflict free diamonds and Fairtrade gold
At Shining Diamonds, we are committed to eradicating conflict diamonds from the trade. Our diamonds comes from most reputable suppliers who strictly adhere and enforce the standards established by the kimberley process. We guarantee with 100% confidence that diamonds used in all of our jewellery are conflict-free.
We also offer and actively promote Fairtrade Gold for each of our diamond ring which ensures the gold miners get a fair pay and value for their time & efforts. If you are considering buying from us, kindly consider FairTrade Gold option. It costs a little more but that little can make a huge difference across the globe.
Our dedication to quality and the consistent output of only the finest diamond jewellery comes from our investment in our workshop in Hatton Garden, London and employing the finest British craftsmen. Our product quality is the foundation in all we do, that's why we are the only retailer offering 1 year warranty on all our products.
At Shining Diamonds, we focus on delivering customer service that is exceptional and best in the industry. All of our gemmologists and designers are certified by independent bodies and can advise you on creating a perfect piece of jewellery that will reflect your story, personality, values and cherish for generations to come.
As part of our mission of uplifting the most vulnerable out of poverty, we work in partnership with not-for-profit organisations that educate children from slums & empower women to work & earn. We also actively promote awareness about conflict diamonds, fairtrade gold and environmental concerns of our industry.
