About Us
Shining Diamonds was started with the aim to combine the magic of skilled British craftsmanship with our access to the world’s finest polished diamond manufacturers.
This is brought to the customers at an amazing value by skipping high street costs.
Shining Diamonds is a family run business with close to 70 years & 4 generations of experience in handling jewellery. This has given us over 20 years of international experience manufacturing and selling diamond engagement rings and diamond jewellery.
Our motto is simple: Combine our access to 90% of world’s polished diamonds with our access to the finest traditional British craftsmanship, providing an unbeatable quality product to customers at a fair price by being online instead of on the high street.
Slowly and steadily we have moved from manufacturing and selling rings to manufacturing earrings, pendants, bracelets and now completely bespoke designs. We bring the power of the latest technology to our business by keeping our in-house designers updated with the latest design softwares and keeping our website updated with the latest innovation in web technologies - 360 product videos, hand images, continuous user experience development and many more intricate details are embedded into the core of our website development, giving customers a joyful experience.
We are based in the iconic Hatton Garden of London, sitting amongst more than 100 other jewellers and precious stone merchants. This puts us in a unique position to procure any kind of source material related to jewellery in the shortest time. If a customer comes to us and wants to view a diamond we don't have in stock, we can procure it within 10 mins thanks to our central location.
Being a proud member of the Made in Britain campaign, all our jewellery is designed and created at our workshop in London. We are obsessed about quality and customer service. If any email is not answered within 4 working hours, we ensure the whip comes out on the customer care team!
OUR STORES
Based at the heart of London’s jewellery quarter, our team at Shining Diamonds are proud to have a flagship diamond jewellery store in the prestigious Hatton Garden.
Premium diamond jewellery paired with a luxury shopping experience, visit our UK showrooms or shop online to view our vast collection of ready-to-ship diamond jewellery.
Premium diamond jewellery based in popular jewellery quarter, Birmingham. Visit our store to view our vast collection of ready-to-ship and custom made diamond jewellery.
Our Advantages
- 1000s of satisfied customers. Read our independent reviews on Trustpilot
- 30 days hassle-free full-refund returns policy. A complete risk-free purchase.. Read our full returns policy.
- Made in Britain with unmatched quality. Hallmarked by the London or Birmingham Assay Office.
- All our diamonds are certified either by GIA or IGI lab, or by a GIA qualified Gemologist as Shining Diamonds certificate. Get the diamond quality you are paying for.
- Paying by card? You have the power by law to raise a chargeback and get your money back in case of issues or non-delivery of a product. Read the Which guide to chargeback
- We are a member of The National Association of Jewellers
- We are a registered company in the UK. Company registration no. 7901546. VAT registration no. 127702720
Conflict free diamonds and Fairtrade gold
At Shining Diamonds, we are committed to eradicating conflict diamonds from the trade. Our diamonds comes from most reputable suppliers who strictly adhere and enforce the standards established by the kimberley process. We guarantee with 100% confidence that diamonds used in all of our jewellery are conflict-free.
We also offer and actively promote Fairtrade Gold for each of our diamond ring which ensures the gold miners get a fair pay and value for their time & efforts. If you are considering buying from us, kindly consider FairTrade Gold option. It costs a little more but that little can make a huge difference across the globe.
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Our dedication to quality and the consistent output of only the finest diamond jewellery comes from our investment in our workshop in Hatton Garden, London and employing the finest British craftsmen. Our product quality is the foundation in all we do, that's why we are the only retailer offering 1 year warranty on all our products.
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At Shining Diamonds, we focus on delivering customer service that is exceptional and best in the industry. All of our gemmologists and designers are certified by independent bodies and can advise you on creating a perfect piece of jewellery that will reflect your story, personality, values and cherish for generations to come.
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As part of our mission of uplifting the most vulnerable out of poverty, we work in partnership with not-for-profit organisations that educate children from slums & empower women to work & earn. We also actively promote awareness about conflict diamonds, fairtrade gold and environmental concerns of our industry.
Becky was absolutely fantastic I will be sure to use her again! I have recommended her to Dre and family
zak collison
Esther was r...
Josh
Esther was really helpful and got back to my questions in minutes. Really nice and helpful! Got ...
Brilliant Se...
Stanley F
Brilliant product and service! Charlie was a huge help throughout the process of buying an enga ...
Attentive an...
Barry Antonis
I recently purchased an engagement ring from Shining Diamonds in Hatton Garden and my experienc ...
Eternity rin...
Jennifer Thomas
We went shopping in Hatton gardens to buy my eternity ring and visited a few shops. We returned ...
Rabia was gr...
Hadyn
Rabia was great throughout the whole process of buying the ring. She was attentive and a good c ...
Thank you ...
customer
Thank you Charlie for helping with my purchase.
After giving a briefing of what I wanted I was ...
Highly Recom...
M Hussein
Our second purchase from Becky at Shining Diamonds and if my partner has a say, I doubt the las ...
Great experi...
Guillaume Lauret
Great experience, Lucinda was reactive and very helpful. Love the possibility to resize even pa ...
Friendly, He...
Josh
Lisa at the London branch was extremely helpful in my purchase of an engagement ring. I had no ...
Thank you El...
Michael Shelley
From the moment I met Eleanor I knew I was in a safe hands. I knew nothing about diamonds or ba ...
Charlie is t...
Sam Read
Charlie is the real shining diamond here,
Always available, great communication and made what I ...
Charlie at S...
Curtis
Charlie at Shining Diamonds made the whole process of getting my engagement ring so easy and st ...
Esther was b...
Billy Ross
Esther was brilliant from start to finish, supported me with understanding how to grade the dia ...
Amazing serv...
J.T Hayden
Really Great experience getting my engagement ring here! Charlie was super helpful gave me grea ...
Exceptional ...
Consumer
Becky provided us exceptional service throughout the process of purchasing our bespoke engageme ...
First class ...
LEE COLLEDGE
First class service from start to finish, cannot recommend enough. Beautifully made ring, top q ...
Spot on ...
Ed Simson
From start to finish absolutely outstanding service. Charlie was spot on every step of the way ...