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Shining Diamonds is a family run business with close to 70 years & 4 generations of experience in handling jewellery. This has given us over 20 years of international experience manufacturing and selling diamond engagement rings and diamond jewellery.
Our motto is simple: Combine our access to 90% of world’s polished diamonds with our access to the finest traditional British craftsmanship, providing an unbeatable quality product to customers at a fair price by being online instead of on the high street.
Slowly and steadily we have moved from manufacturing and selling rings to manufacturing earrings, pendants, bracelets and now completely bespoke designs. We bring the power of the latest technology to our business by keeping our in-house designers updated with the latest design softwares and keeping our website updated with the latest innovation in web technologies - 360 product videos, hand images, continuous user experience development and many more intricate details are embedded into the core of our website development, giving customers a joyful experience.
We are based in the iconic Hatton Garden of London, sitting amongst more than 100 other jewellers and precious stone merchants. This puts us in a unique position to procure any kind of source material related to jewellery in the shortest time. If a customer comes to us and wants to view a diamond we don't have in stock, we can procure it within 10 mins thanks to our central location.
Being a proud member of the Made in Britain campaign, all our jewellery is designed and created at our workshop in London. We are obsessed about quality and customer service. If any email is not answered within 4 working hours, we ensure the whip comes out on the customer care team!
Shining Diamonds was started with the aim to combine the magic of skilled British craftsmanship with our access to the world’s finest polished diamond manufacturers.
This is brought to the customers at an amazing value by skipping high street costs.
Locations
Hatton Garden, London
Our shop in Hatton Garden, London is an elegant and serene environment to privately view our collection. Our jewellery specialist will offer everything from technical expertise to full custom design. Our ultimate goal is to provide you with the guidance and information you need to find the perfect jewellery.
Brighton
Our shop in Brighton is an elegant and serene environment to privately view our collection. Our jewellery specialist will offer everything from technical expertise to full custom design. Our ultimate goal is to provide you with the guidance and information you need to find the perfect jewellery.
Why choose Shining Diamonds?
✓ 30 days hassle-free full-refund returns policy. A complete risk-free purchase.. Read our full returns policy.
✓ Made in Britain with unmatched quality. Hallmarked by the London or Birmingham Assay Office.
✓ All our diamonds are certified either by GIA or IGI lab, or by a GIA qualified Gemologist as Shining Diamonds certificate. Get the diamond quality you are paying for.
✓ Paying by card? You have the power by law to raise a chargeback and get your money back in case of issues or non-delivery of a product. Read the Which guide to chargeback
✓ We are a member of The National Association of Jewellers
✓ We are a registered company in the UK. Company registration no. 7901546. VAT registration no. 127702720
At Shining Diamonds, we are committed to eradicating conflict diamonds from the trade. Our diamonds comes from most reputable suppliers who strictly adhere and enforce the standards established by the kimberley process. We guarantee with 100% confidence that diamonds used in all of our jewellery are conflict-free.
We also offer and actively promote Fairtrade Gold for each of our diamond ring which ensures the gold miners get a fair pay and value for their time & efforts. If you are considering buying from us, kindly consider FairTrade Gold option. It costs a little more but that little can make a huge difference across the globe.
Our dedication to quality and the consistent output of only the finest diamond jewellery comes from our investment in our workshop in Hatton Garden, London and employing the finest British craftsmen. Our product quality is the foundation in all we do, that's why we are the only retailer offering 1 year warranty on all our products.
More ... Less ...At Shining Diamonds, we focus on delivering customer service that is exceptional and best in the industry. All of our gemmologists and designers are certified by independent bodies and can advise you on creating a perfect piece of jewellery that will reflect your story, personality, values and cherish for generations to come.
More ... Less ...As part of our mission of uplifting the most vulnerable out of poverty, we work in partnership with not-for-profit organisations that educate children from slums & empower women to work & earn. We also actively promote awareness about conflict diamonds, fairtrade gold and environmental concerns of our industry.
More ... Less ...Testimonials
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The quality of service and product is…
The quality of service and product is both excellent. I have purchased all jewellery items through ...
Read more-16 Mar 2024 -
Clarice is a gem
Clarice was so helpful and approachable. My husband decided to surprise me with a diamond he purcha ...
Read more-08 Mar 2024 -
We received excellent service from…Gantugs
We received excellent service from Gantugs at Shining Diamonds last year (apologies fir the delay p ...
Read more-06 Mar 2024 -
Excellent and quick service
Eleanor was super helpful and made the experience really easy for us, we even got our ring much soo ...
Read more-04 Mar 2024 -
Fantastic experience
Fantastic experience buying an engagement ring. I phoned them up literally one week before the eve ...
Read more-01 Mar 2024 -
Clarice and the team at Shining…
Clarice and the team at Shining Diamonds went above and beyond to help me select a ring for my wife ...
Read more-01 Mar 2024 -
It was an amazing experience going to…
It was an amazing experience going to shining diamond! Tara was incredibly helpful and made it a sp ...
Read more-28 Feb 2024 -
Esther was amazing
Esther was amazing, she couldn't have been more helpful. I went in knowing absolutely nothing about ...
Read more-28 Feb 2024 -
Amazing!
Lee and Clarice were so helpful and made it the easiest process to get exactly what we wanted.
.-26 Feb 2024 -
Charlie helped us with the perfect ring
Charlie really helped us create the perfect ring! Really happy with the experience and how everythi ...
Read more-24 Feb 2024 -
Lucinda at Shining Diamonds
Shining diamonds provided an exceptional service. From the moment we entered the store to enquire a ...
Read more-23 Feb 2024 -
Becky was amazing
Becky was amazing. So delighted with the engagement ring and the service was amazing. Can’t recom ...
Read more-22 Feb 2024 -
The best diamond store
I have gone back to Shining Diamonds many times. The quality of their work is always incredible, bu ...
Read more-21 Feb 2024 -
Esther helped bring my dream wedding band to life!
I recently ordered a custom wedding band through Esther. She and the team did an amazing job at bri ...
Read more-14 Feb 2024 -
Fast and very prompt service
So my partner and I were on the hunt for my wedding ring , we went to multiple jewellers and were n ...
Read more-14 Feb 2024 -
Great experience ordering our engagement ring
I had been in contact with their branches in Brighton and London to order an engagement ring and ha ...
Read more-12 Feb 2024 -
Great customer service by Esther
Bought both the engagement ring and wedding rings from Shining Diamonds, and the experience was not ...
Read more-05 Feb 2024 -
My partner purchased my gorgeous…
My partner purchased my gorgeous engagement ring from here. He said the service from Tara was great ...
Read more-29 Jan 2024 -
Esther was amazing
Esther was amazing, great communication and designed my ring to perfection! Highly recommend Esther ...
Read more-27 Jan 2024
Shining Diamonds history
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April 2016
Website Revamp
We associated ourselves with a blue brand colour and launched an improved website design. We've introduced lifestyle imagery, improvised our product page & added a blue sapphire brand mark for our exclusive products. -
Nov 2015
Showroom Launch
A milestone move: After a successful business trading online we decided that our customers required the additional comfort of viewing our products in their hands and interacting with us personally. We moved into Hatton Garden and built an exclusive luxurious showroom where customers can view products, design something special or just have a chat with us before ordering. -
Oct 2015
MIB Accrediation
From the start of our manufacturing process we knew that bringing out the magic of British craftsmanship to our customers was the key to success. We were always passionate about it and we certified our dedication to local British workers by getting accredited by the Made in Britain organisation. -
July 2013
Website Revamp
360 Product VideosLeaping forward in the technology curve we built a new website along with interactive product videos. These videos gives our customers the real feel and every little detail of our superior product designs. Our customers enjoy spinning and analysing our videos to see whether the diamond ring is fit for their partner or not. -
Nov 2008
Business Goes Online
After manufacturing jewellery for over 15 years for the wholesale industry we knew it was the right time to sell directly to customers. But the only way we would offer savings to the customers was by keeping our overheards low and going online. After much thought we named our brand Shining Diamonds and launched our website! -
Feb 2001
Mumbai Sourcing Department
We knew that getting diamonds straight from the hub was key to our pricing. We set up a dedicated procurement office in the middle of the diamond market, giving us straight access to 90% of world's polished diamonds. This not only helped the pricing but also availability as we could have any type of diamond in any type of quality. -
Jan 1993
Jewellery Manufacturing
After spending decades in the banking industry handling customer's valuables and jewellery, we sensed an opportunity in the growing demand for diamond jewellery. Customers trusted with their jewellery for borrowing money so we knew that selling in the market would not be difficult. We gathered the best craftsmen we could and invested our heart and money into a workshop. -
1935
The Jain Family Starts Moneylending
Jains are known to be peace loving and non-violent set of people. Building on the reputation of trustworthy people, the local community entrusted the Jain family with their jewellery for taking out loan, and also kept their money due to the lack of secure banks and other institutions.