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Privacy Policy

This Privacy Policy becomes effective on March 14, 2024 for all users, provided that enhanced data protection rights in this Privacy Policy required by the EU General Data Protection Regulation become effective on March 14, 2024 for all users. This privacy policy sets out how Shining Diamonds (HJ Diamonds Limited) uses and protects any information that you give Shining Diamonds when you use our website or visit us in store or when you communicate to us.

Shining Diamonds is committed to preserving the privacy of all our users . Please read the following Privacy Policy to understand how we collect, use and protect the information that you provide to us.

For the purposes of the Data Protection Act 1998, the Data Controller is HJ Diamonds Limited (Shining Diamonds), 10a, Hatton Garden, London, United Kingdom EC1N 8AH.

Shining Diamonds may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 14/03/2024.

Information That We Collect From You

Shining Diamonds collects data directly from you to help provide best experiences with our services and products. Shining Diamonds may collect information from you when you visit, register or order products or services on or offline through our store you may be asked to provide certain information about yourself including your name, contact details and credit or debit card information.

We may also collect data about your use of our website as well as information about you from messages you post to us and e-mails or letters you send to us. To maintain customer service standards and to assist with staff training, we may record and monitor chat transcripts and incoming and outgoing calls.

What we do with the information we gather

Your information will enable us to provide you with access to all parts of our website and to supply the goods, services or information you have requested. It will enable you to participate in interactive features of our service should you choose to do so. It will also enable us to bill you and to contact you where necessary concerning your orders or enquiries. We will also use and analyse the information we gather so that we can administer, support, improve and develop our business.

We may use your information to contact you to ask about your views on our products and services and to occasionally notify you about important changes or developments to the website or our services. In addition, where you have consented, we might also use your data to contact you by email about other products and services which we offer and believe may be of interest to you. If you have given us permission to contact you and change your mind in the future please let us know.

Disclosure of Your Information and Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

The information you provide to us will not be disclosed, accessed or given to any third parties unless specifically approved by you or for us to comply with the law. We may pass aggregate information on the usage of our website to third parties but this will not include information that can be used to identify you.

You agree that we may disclose your identity and contact details to (1) any third party who claims to us that any material posted or uploaded by you to our site constitutes a violation of their intellectual property rights or their rights of privacy, and (2) to other companies and organisations for the purposes of fraud protection and credit risk reduction.

Finally, if our business or part of business enters into a joint venture with or is sold to or merged with another business entity, your information may be disclosed to our new business partners or owners.

How we use cookies

Cookies are small amounts of information which we may store on your computer.

Unless you have indicated your objection when disclosing your details to us, our system will issue cookies to your computer when you log on to the site. Cookies make it easier for you to log on to and use the site during future visits.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. If you do not wish to receive more information about this, please let us know at [email protected].

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

EEA Resident Rights

If you are a resident of the European Economic Area, you have the following data protection rights:

  • If you wish to access, correct, update or request deletion of your personal information, you can do so at any time by contacting us at [email protected].
  • You can ask us to restrict processing of your personal information.
  • You have the right to opt-out of marketing communications we send you at any time. You can do this by clicking “unsubscribe” in our email communication or contacting us.
  • You can withdraw your consent to process your information.
  • You have the right to complain to a data protection authority about our collection and use of your personal information.

We aim to respond to all requests within 45 days we receive from individuals in accordance with applicable data protection laws. We reserve right to hold any information where we’re under legal obligation or required by law.

Accessing and Updating

You are entitled to see the personal information held about you and you may ask us to make any necessary changes to ensure that it is accurate and kept up to date. Please contact us at [email protected]. We may charge a fee of £10 to meet our costs in providing you with details of the information we hold about you. If you would like a copy of the information held on you please write to

Shining Diamonds 10a Hatton Garden London EC1N 8AH United Kingdom

We welcome all comments, queries and requests relating to our use of your information are welcomed and please drop a line at [email protected].


This Policy is updated on 14th March 2024.