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Eternity Rings

The eternity ring, also known as the infinity ring, is a symbol of everlasting love. Set with an unbroken circle of diamonds, the full eternity ring is the ultimate expression of eternal love. Traditionally gifted to mark a major milestone in a relationship, our eternity rings make the perfect romantic gesture.

Available in a variety of styles, gemstones and metals, you’ll be spoilt for choice at Shining Diamonds. Browse our full collection now:

Visit our Showrooms

Here at Shining Diamonds, we offer all of our valued customers a free, bespoke, design consultation. With our expert team on-hand to help, you can rest assured you will find the perfect eternity ring for your partner.

All our eternity rings are handcrafted in our London workshop, to ensure they are of the highest quality. So pay a visit to one of our showrooms and see for yourself - we promise to make your shopping experience memorable!


  • Great experience in Brighton store

    Shoutout to Chloe, who helped my wife and I when choosing a new platinum diamond ring recently in B ...
    27 Nov 2023
    Rated 5 out of 5 stars
  • Thank you Shinning Diamonds!

    I found Shinning Diamonds online and then decided to go in and give them a visit. I am so glad that ...
    22 Nov 2023
    Rated 5 out of 5 stars
  • Esther helped me find the most Amazing…

    Esther helped me find the most Amazing engagement ring. Coming in knowing nothing about Diamonds I ...
    tyler Strange
    10 Nov 2023
    Rated 5 out of 5 stars
  • Lovely bespoke engagement ring

    I brought a bespoke engagement ring from Shining Diamonds. I couldn't find the style of ring that I ...
    08 Nov 2023
    Rated 5 out of 5 stars
  • Shining Diamonds

    Gantugs provided excellent customer service. He guided me throughout the buying process and was inc ...
    07 Nov 2023
    Rated 5 out of 5 stars
  • Such a great experience with Shining…

    Such a great experience with Shining Diamonds! Was taken care of by Esther who communicated with me ...
    Adam Chopdat
    04 Nov 2023
    Rated 5 out of 5 stars
  • This was my first time using Shining…

    This was my first time using Shining Diamonds and I was pleasantly surprised by the knowledge and s ...
    30 Oct 2023
    Rated 5 out of 5 stars
  • Great Customer Experience

    This store provides great customer service and the staff are always welcoming and helpful. They are ...
    B K
    29 Oct 2023
    Rated 5 out of 5 stars
  • Amazing Experience

    I had such an incredible experience at Shining Diamonds. I had the pleasure of dealing with the sto ...
    James Brown
    28 Oct 2023
    Rated 5 out of 5 stars
  • Incredible service!

    Incredible service from Clarice and the entire team! They walked me through everything that I neede ...
    ayo afolabi
    28 Oct 2023
    Rated 5 out of 5 stars
  • Quailty product with caring professional consultants.

    Shining Diamonds Brighton, specifically their consultant Chloe, has been incredibly helpful through ...
    21 Oct 2023
    Rated 5 out of 5 stars
  • Very knowledgeable team with great…

    Very knowledgeable team with great hospitality and customer service. Chloe and Esther were helpful ...
    Charbel Eid
    20 Oct 2023
    Rated 5 out of 5 stars
  • Tara was excellent

    Tara was excellent. Great advice and very patient. Superb all round! Will definitely be returning.
    G S
    19 Oct 2023
    Rated 5 out of 5 stars
  • Excellent customer service

    I've now made two purchases from Shining diamonds and on both occasions dealt with Clarice. I was ...
    18 Oct 2023
    Rated 5 out of 5 stars
  • Perfect engagement ring provided by Esther

    I came into Shining Diamonds just to browse, whilst making early enquiries to get an engagement rin ...
    A R
    16 Oct 2023
    Rated 5 out of 5 stars
  • Shining diamonds

    I had a great experience with shining diamonds. Gantugs was fantastic and so helpful. The ring is b ...
    15 Oct 2023
    Rated 5 out of 5 stars
  • Amazing experience at hatton garden from Gantugs

    My experience with shining diamonds in hatton garden was perfect! Gantugs who I had to the pleasur ...
    Tom Willetts
    14 Oct 2023
    Rated 5 out of 5 stars
  • Fantastic!

    Shining Diamonds was absolutely fantastic! We went to get our wedding bands. Gantugs looked after u ...
    Fady Aziz
    10 Oct 2023
    Rated 5 out of 5 stars
  • Awesome experience

    Awesome experience, Tara was very helpful and helped me chose the perfect design for my ring which ...
    09 Oct 2023
    Rated 5 out of 5 stars

Why Choose Shining Diamonds?

Product Warranty We believe in our quality and offer warranty on all our products
Hand-finished in Britain All our products are hand finished in our London workshop by British craftsmen
30 Day Returns That’s risk-free. All our products come with 30 days refund, unless specified
We're 5-Star Rated Our customers have rated us 5 stars & we stand as top rated jewellers in London

How to choose a diamond eternity ring

When looking for an eternity ring for yourself or your partner, you want to be sure the ring you choose is timeless – much like the love it represents. At Shining Diamonds, all of our diamond jewellery is handcrafted to the highest standard in our Hatton Garden workshop. So, you can rest assured your diamond eternity ring will stand the test of time. But how do you select the perfect design?

Firstly, consider the wearer. Take a look at their existing jewellery collection – what metal do they prefer? Do they own statement pieces or more simplistic designs? Do they have an active lifestyle? And if so, does this impact what jewellery they wear?

All of these factors will help narrow down the style of your eternity ring. For example, if the wearer prefers classic, gold jewellery, you may opt for a gold eternity band with a single row of round cut diamonds.

Next, consider the diamond(s). When buying any diamond jewellery, you should always consider the 4C's – cut, colour, clarity and carat – as these characteristics determine the quality and appearance of your diamond(s). To learn all about the 4C’s, read our diamond buying guide. Filled with useful information from our diamond experts, this guide will help you find the best diamond(s) for your budget.

Still unsure which eternity ring to buy? Book an appointment online or visit us in-store to receive a complimentary design consultation. Alternatively, contact a member of our team.

Eternity Rings on Finance

At Shining Diamonds, we are proud to provide a variety of flexible payment plans. With several interest-free finance options available, ranging from 6-18 months, with varying interest rates, we aim to accommodate all budgets. So, no matter your circumstances, you can still purchase your perfect piece of fine diamond jewellery. Simply select the "Finance" payment method at checkout and set the deposit amount you want to put in.

For more information about purchasing eternity rings on finance, get in touch with our diamond experts or visit us at one of our showrooms.