About Us
Shining Diamonds was started with the aim to combine the magic of skilled British craftsmanship with our access to the world’s finest polished diamond manufacturers.
This is brought to the customers at an amazing value by skipping high street costs.
Shining Diamonds is a family run business with four generations of experience in the jewellery industry and over twenty years of international jewellery manufacturing heritage. Our in-house designers at Shining Diamonds are constantly adding to the extensive jewellery range. Using the latest innovations and technology to produce fully customisable jewellery pieces tailored to your price and preferences. Our website includes 360 product views and lifestyle hand images allowing our customers to shop and customise with confidence from home.
Our aim is simple: Combine our access to 90% of the market’s polished diamonds with the finest British craftsmanship, providing an affordable, high quality product compared with the same high street designs and prices.
Our flagship store is based in the iconic London, Hatton Garden deep in the area of jewellery heritage and manufacturing. We have expanded with stores in the historic Birmingham Jewellery Quarter and Brighton Lanes bringing our 5-star customer service to more locations around the U.K.
At Shining Diamonds, we are committed to eradicating conflict diamonds from the trade. Our diamonds comes from most reputable suppliers who strictly adhere and enforce the standards established by the Kimberley Process. We guarantee that all diamonds used our jewellery are conflict-free and are certified with worldwide recognised diamond grading laboratories including GIA and IGI.
Jasmine was amazing at helping us craft our perfect ring, her service was top tier and it’s the main reason we decided to purchase the ring. She went
RT
Great custom...
Dom Mayes
Great customer service, very responsive and lots of different ways to contact them, even in the ...
Urvi was bri...
Carl Hyde
Urvi was brilliant with me. I live a long way from any of the stores so was a little unsure abo ...
Urvi B was a...
ALB
Urvi B was amazing. Kept me posted throughout the whole process from choosing the ring, informa ...
Charlie was ...
James Brown
Charlie was tremendously helpful throughout the process, clearly explaining how diamonds are gr ...
Great experi...
Aron Tennant
Went into the shop without any prior knowledge of rings and was helped by the very helpful Elea ...
Shining Diam...
Lee
Shining Diamonds 5 stars what amazing staff! I was looking at engagement rings online and came ...
100% recomme...
Jeremy Dang
Clarice has been a star throughout the whole journey! She has good attention to detail and easi ...
Helpful staf...
Ameet
Tara was extremely helpful when I went in to buy a placeholder engagement ring. She listened to ...
I had a wond...
Ana Cattan
I had a wonderful experience! Julianne was so kind, answered all my doubts and questions everyt ...
A first clas...
Consumer
We are given a first class service by Joby, shown a great range of ring options, and the detail ...
Clarice was ...
Daniel Walby
Clarice was very helpful throughout my ring purchase journey and answered all of my many questi ...
The service ...
Tony O
The service was fantastic. Julianne was very helpful throughout the process. Delighted with the ...
Sold 2 rings...
Nikki
I recently sold two rings to Hatton Jewellers and the entire process was great. They offered a ...
We had a lov...
Christine
We had a lovely experience at Shining Diamonds, The Lanes, Brighton. We had two custom made ri ...
Absolutely a...
Shamima Akhtar
Absolutely amazing service. Jas and Raj really took care of us and ensured we found the most pe ...
Charlie was ...
Kai Proud
Charlie was incredibly helpful throughout the process of buying an engagement ring for my partn ...
Our Advantages
- 1000s of satisfied customers. Read our independent reviews on Trustpilot
- 30 days hassle-free full-refund returns policy. A complete risk-free purchase.. Read our full returns policy.
- Made in Britain with unmatched quality. Hallmarked by the London or Birmingham Assay Office.
- All our diamonds are certified either by GIA or IGI lab, or by a GIA qualified Gemologist as Shining Diamonds certificate. Get the diamond quality you are paying for.
- Paying by card? You have the power by law to raise a chargeback and get your money back in case of issues or non-delivery of a product. Read the Which guide to chargeback
- We are a member of The National Association of Jewellers
- We are a registered company in the UK. Company registration no. 7901546. VAT registration no. 127702720
Conflict free diamonds and Fairtrade gold
At Shining Diamonds, we are committed to eradicating conflict diamonds from the trade. Our diamonds comes from most reputable suppliers who strictly adhere and enforce the standards established by the kimberley process. We guarantee with 100% confidence that diamonds used in all of our jewellery are conflict-free.
We also offer and actively promote Fairtrade Gold for each of our diamond ring which ensures the gold miners get a fair pay and value for their time & efforts. If you are considering buying from us, kindly consider FairTrade Gold option. It costs a little more but that little can make a huge difference across the globe.
Our dedication to quality and the consistent output of only the finest diamond jewellery comes from our investment in our workshop in Hatton Garden, London and employing the finest British craftsmen. Our product quality is the foundation in all we do, that's why we are the only retailer offering 1 year warranty on all our products.
At Shining Diamonds, we focus on delivering customer service that is exceptional and best in the industry. All of our gemmologists and designers are certified by independent bodies and can advise you on creating a perfect piece of jewellery that will reflect your story, personality, values and cherish for generations to come.
As part of our mission of uplifting the most vulnerable out of poverty, we work in partnership with not-for-profit organisations that educate children from slums & empower women to work & earn. We also actively promote awareness about conflict diamonds, fairtrade gold and environmental concerns of our industry.
